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To truly make your customers happy, you need to know who they are and recognize them at any point of contact. This is hard, as data about them is siloed within different systems, departments or lines of business, resulting in inaccurate, incomplete and inconsistent data.

A good Master Data Management strategy – with a modern MDM platform such as STEP  - allows you to handle all your customer data across systems, departments and business lines, ensuring access to up-to-date, accurate customer information.

Let’s have a look at what you can do, using our framework: Resolve, Relate, Enhance and Extend.

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RESOLVE

Get a single view of each customer’s information, through all channels and touch points. Resolve separate customer entities by combining them into accurate, high confidence Golden Records, using a combination of matching algorithms and business rules.

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RELATE

Better understand each customer’s total worth and influence by relating Golden Records that are associated, either by house holding or social media, or through identification and management of relationships between and across your resolved customer entities.


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ENHANCE

Create a more accurate and informed view of each customer than previously available, by enhancing your customer Golden Records. This can be done by incorporating critical data elements from data sets within the enterprise or from a third party.

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EXTEND

Improve customer experience at point of engagement, produce better insights and make better business decisions by extending resolved and enhanced master data records to front-line business processes and analytical applications.

GET YOUR FACTS STRAIGHT ON MANAGING CUSTOMER DATA

Find a solution and get the essentials in the data sheet "Customer Insight Begins with Customer Knowledge"

 

Please meet the new digital customer

 

THE THREE MOST IMPORTANT STATS YOU NEED TO KNOW ABOUT BEING CUSTOMER CENTRIC

In this short video, Aberdeen Research Group shows the numbers to keep in mind

Dive Deeper

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On-demand webinar

Put MDM at the heart of your trusted 360 degree customer view

How to meet your new business demands by creating a 360 degree view of each of your customers

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On-demand webinar

Mastering Customer Data and Controlling Business Destiny

Data-related challenges and strategies, and how you manage these with a customer-centric approach

Benchmark Your Organization

How does your organization stack up in the area of data management? Get a quick, independent assessment

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