Get a single view of each customer’s information, through all channels and touch points. Resolve separate customer entities by combining them into accurate, high confidence Golden Records, using a combination of matching algorithms and business rules.
Better understand each customer’s total worth and influence by relating Golden Records that are associated, either by house holding or social media, or through identification and management of relationships between and across your resolved customer entities.
Create a more accurate and informed view of each customer than previously available, by enhancing your customer Golden Records. This can be done by incorporating critical data elements from data sets within the enterprise or from a third party.
Improve customer experience at point of engagement, produce better insights and make better business decisions by extending resolved and enhanced master data records to front-line business processes and analytical applications.
Find a solution and get the essentials in the data sheet "Customer Insight Begins with Customer Knowledge"
In this short video, Aberdeen Research Group shows the numbers to keep in mind
How to meet your new business demands by creating a 360 degree view of each of your customers
Data-related challenges and strategies, and how you manage these with a customer-centric approach
How does your organization stack up in the area of data management? Get a quick, independent assessment