Deliver a single view of customer data across all business units and departments, channels and touch points. This is achieved by resolving customer records from primary business systems like ERP and CRM and compositing them into accurate, high confidence entities called Golden Records.
Better understand each customer’s total worth, credit risk and influence, by relating Golden Records that are associated, such as businesses that are subsidiaries, through identification and management of relationships between and across your resolved customer entities.
Create a more accurate and informed view of each customer than previously available, by enhancing customer Golden Records. This is done by incorporating critical data elements from data sets within your enterprise or from a third party.
Improve your customers’ experiences at point of engagement, produce better insights and make better business decisions. This you will achieve by extending resolved and enhanced master data records to front-line business processes and analytical applications.
Find a solution and get the essentials in the data sheet "Organizational Insight Begins with Customer Knowledge"
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Using customer data to create the perfect customer experience across their buying journey
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