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When you sell to organizations, it is critical that you understand the full context of each customer. To achieve this, you need to be able to reconcile customer records that are stored in disparate business systems, sometimes across departmental boundaries.

Creating a single Golden Record of each organizational customer allows you to make decisions about credit, marketing and billing, confident in the knowledge that the data you work with is complete and accurate.

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RESOLVE

Deliver a single view of customer data across all business units and departments, channels and touch points. This is achieved by resolving customer records from primary business systems like ERP and CRM and compositing them into accurate, high confidence entities called Golden Records.

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RELATE

Better understand each customer’s total worth, credit risk and influence, by relating Golden Records that are associated, such as businesses that are subsidiaries, through identification and management of relationships between and across your resolved customer entities.


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ENHANCE

Create a more accurate and informed view of each customer than previously available, by enhancing customer Golden Records. This is done by incorporating critical data elements from data sets within your enterprise or from a third party.

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EXTEND

Improve your customers’ experiences at point of engagement, produce better insights and make better business decisions. This you will achieve by extending resolved and enhanced master data records to front-line business processes and analytical applications.

GET YOUR FACTS STRAIGHT ON MANAGING CUSTOMER DATA

Find a solution and get the essentials in the data sheet "Organizational Insight Begins with Customer Knowledge"

Please meet the new digital customer

 

THE THREE MOST IMPORTANT STATS YOU NEED TO KNOW ABOUT BEING CUSTOMER CENTRIC

In this short video, Aberdeen Research Group shows the numbers to keep in mind

Dive Deeper

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On-demand webinar

Mastering your Customer Relationships

Using customer data to create the perfect customer experience across their buying journey

Benchmark Your Organization

How does your organization stack up in the area of data management? Get a quick, independent assessment

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