Today’s digitally savvy consumers want access to consistent information whether they’re browsing your website via laptop or mobile, visiting your physical location, or interacting with your customer service representatives. The STEP platform enables:
STEP allows you to ensure quality and consistency across multiple franchises, brands and restaurant locations by centralizing your food information. It enables you to trace ingredients from their raw origins to your customers’ plate while ensuring compliance measures are being met.
The solution also helps you introduce new recipes and menu items faster by applying automation and structure to your processes.
STEP enables you to structure and link all your data and assets, allowing you to easily create appealing travel packages, vacation options and excursion bundles. The solution then seamlessly makes that information available to your customer-facing web, print and social channels, enabling nearly endless up-sell and cross-sell opportunities.
A repository for all product information eliminates costly process inefficiencies and reduces the amount of time your employees will spend gathering and updating data. STEP will also help you incur fewer compensation payments due to incorrect information on your website or collateral production errors.
The Dutch vacation rentals operator used MDM to improve their marketing communication, opening the company up to international expansion and scalability.
The UK's leading pub chain improved time-to-market as well as product data accuracy and validation by implementing MDM to manage retail products and menus.