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Maintaining accurate, standardized product data across all channels is now a priority, as consumers increasingly expect a seamless retail experience. Not only do you need to manage hundreds of vendors and thousands of SKUs, but expanding assortments and the demand for personalization are also placing an emphasis on the need for centralized master data.

Stibo Systems’ Master Data Management solution, STEP, helps retailers like you by creating a central repository of clean, accurate and consistent product data.

download_picture.png Get the STEP for Retail solution brief

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Synchronize digital and physical channels

Today’s consumers want a seamless retail experience, whether they’re browsing your ecommerce site, shopping in store, or contacting your customer service representatives. The STEP platform:

  • Creates a single version of the truth for all of your product data and digital assets
  • Synchronizes all internal and external systems
  • Enables omnichannel retailing
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Accelerate time-to-market

Increase revenue opportunities by making your products sell faster than your competition. STEP helps you on-board new products, bundles and services rapidly through user-friendly automation and streamlined processes.


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Increase upsell and cross-sell conversions

Boost sales by creating product hierarchies and linking associated products to support cross-sell and upsell opportunities, as well “You May Also Like” recommendations. STEP also assists retailers to launch targeted and timely promotions.


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Minimize product returns

Inaccurate or incomplete product information often leads to customer dissatisfaction and affects your profits through product returns. STEP helps retailers reduce these kinds of returns by gathering, managing, publishing and sharing product information throughout your enterprise and across your supply chain.

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Optimize inventory levels

STEP provides a single, consistent view of products across all your channels by automatically supplying information to various consuming systems, sales channels and business processes.


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Support international expansion

Meet the global business requirements for language and other localization necessities such as currency and unit measures to expand into new countries. STEP helps you launch targeted multi-language promotions based on key demographics and regions without creating data siloes.


Benefit from a single platform

STEP is the only master data management solution that supports multiple data domains on a single technology platform. Further increase the value of centralized product data by combining it with other key business information such as Customer, Supplier, Employee or Location data.

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Get the STEP for Retail solution brief

Learn more about STEP in omnichannel retail

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Dive Deeper

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Case Study

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Online retailer with several million products reduces time it takes to introduce new categories, increases fulfilment rate and decreases order cancellation rate.

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Case Study

Harbor Freight Tools

Catalog retailer that focused on product MDM, improved data governance and business processes, saving time in approvals, publishing and many other areas.

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Case Study

Marks & Spencer

The British international multichannel retailer automated data entry and reduced errors, and can now manage detailed content for multiple websites.

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Case Study

Mountain Equipment Co-op

The outdoor equipment retailer decided to come to terms with their rapidly expanding product data.

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Case Study

Office Depot

The business supplies and services provider slashed time-to-market and input errors by implementing an MDM solution.

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Case Study

Rituals Cosmetics

The fashion and lifestyle brand implemented an MDM solution to provide the crucial link between their product, customer, supplier, partner and employee data.

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solution brief

STEP for Retail

Learn how to use STEP to give your customers a consistent omnichannel shopping experience

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